The most common order options are 11" x 8.5" before folding on 100# Gloss Text weight paper. Almost always, Brochures are printed full color on both sides (4/4). The most common folds are Tri-Folds, Z-Folds, and Half-Folds. Tri-Folds and Z-Folds give you 3 panels to display your information on each side. Half-Folds give you 2 panels on each side.